Trends disappear, only to return years later and even though the product lifecycle becomes increasingly brutal, some trends just never die. Sometimes, they just need to be rediscovered.
Think about the last time you saw someone wearing a vintage football shirt, listening to a CD or searching for a pair of trainers released way before they were born. What was once considered outdated or unfashionable is finding its way back into everyday culture.
And that is when RE:ISSUE comes in...
A New Home For Old Favourites
RE:ISSUE is a culture and lifestyle brand built around a simple philosophy: Good Things Do Come Back.
We're bringing together the styles, sounds and aesthetics that defined previous generations which helped in carving out a place in the present for their effortless timelessness.
From 90s streetwear to early-2000s technology to vinyl records, CDs and iconic trainers, RE:ISSUE reshines the spotlight on the things that deserve to be celebrated for the time to come.
But we're interested in more than just the products themselves.
We're interested in the stories behind them.
More Than Nostalgia
Every decade has its own identity. The music people listened to, the clothes they wore and the objects they collected all helped define its culture and promote individualism.
At RE:ISSUE, our vision is to explore these moments through carefully curated, era-inspired/specific collections and digital storytelling.
Imagine discovering the fashion, music and design of a year like 1997 in one place. Or revisiting the early 2000s through the technology, trends and sounds that made them memorable.
That's the experience we're working towards indulging you in.
Our mission
Our mission is to make iconic culture from previous decades accessible, relevant and exciting for a new generation and so millennials can have a chance to revisit what defined their childhoods.
We believe great design deserves longevity, personal style should tell a story, and sometimes the best way forward is to rediscover what's already been created.
This is just the beginning
Over the coming weeks, we'll explore the cultural trends making a comeback, reveal our visual identity and share ideas for our first drop!
So, here's our first question: which decade deserves a comeback?
The 80s, 90s or 2000s?
Let us know in the comments and follow the RE:ISSUE Blog as it develops.
— Good Things Do Come Back.
Comments
Post a Comment