Walk down pretty much any high street or scroll through TikTok for ten minutes and you will see the fit, an oversized, brightly patterned 90s football kit likely paired with vintage wide leg jeans and retro trainers.
In our first post, we talked about why older trends keep coming back. But if you had to pick one item that sums up what RE:ISSUE is all about, it has to be 90s football shirts. Something that started as pure match day sportswear has completely taken over modern street style.
the question stands, how did a decade full of baggy polyester and brightly patterned prints turn into some of the most sought after fashion pieces today?
The designs were just unhinged (preferably)
Before modern kits became sleek, slim fitted and as some would say predictable?, 90s design was said to be experimental. Brands weren't afraid to push the limits and fashion boundaries, they had massive geometric patterns and zig zags all over the place.
Additionally the details were just better. thick button down collars, embroidered badges and heavy necklines that felt like actual clothing rather than thin material gym wear. Plus the dropped shoulders and relaxed fit right into how people like to dress today.
Music and Terrace culture
The connection and link between football shirts and everyday fashion is not brand new. 90s match culture started bleeding into music such as British pop and indie rock such as you would see brands like oasis perform on stage in football shirts which made the look part of wider youth culture, not just something you'd wear to support your team at a stadium. That trend and vibe has basically carried through to today.
Standing Out from the crowd
Nobody wants to wear the exact same high street outfits as everyone else. Tracking down and acquiring a vintage kit from 1994 gives you something unique and different from the rest. The kit has a story, character and a bit of history attached to it which you don't receive brand new off a rack
What's your ultimate grail kit?
whether your got an original 90s shirt or an early 2000s international top or just a classic retro training jacket, its proof that Good Things Do Come Back.
Let us know what your favourite vintage kit of all time!

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